Increasing the competitiveness of the company

Competitiveness and quality of manufactured products are the key to successful and long-term development of the company. In order to ensure the production of a more competitive product, it is necessary to conduct competitive research from the stage of development, creation of the product; and further, it is necessary to periodically analyze the competitiveness already in the process of production and sale of products, comparing it with analogues to be able to form a range of more competitive products.
Foreign and domestic authors have formulated theoretical and methodological foundations of competitiveness, but at the same time, it is noted that a single, integral theory of competitiveness has not been formed. It is supposed that formal signs of competitiveness of the organization, branch, complex should be supplemented with the substantial analysis of factors providing it. On this basis it is possible to model steady competitiveness or competitive advantages in the long term taking into account possibilities and development restrictions.
Dynamics of changes of external and internal factors of competitiveness in the modern world, necessity of modelling of the organizational-economic mechanisms of management taking into account changes and their dynamics have caused a choice of a theme of final qualifying work.
The purpose of this graduate qualification work is to develop recommendations for increasing the competitiveness of "Kitchen" LLC.
The implementation of this goal required solving the following research tasks:
- to study theoretical aspects of the company´s competitiveness;
- to consider the general economic characteristics of SIA "Kuhni";
- to analyze the internal and external environment of the organization;
- to evaluate the competitiveness of LLC "Kuhni";
- to define possible ways of increasing competitiveness of "Kitchen" Ltd;
- to evaluate the economic efficiency of the proposed measures.
The object of the research is the competitiveness of "Kitchen" Ltd.
The subject of the research is the process of increasing the competitiveness of LLC "Kitchens".
Theoretical and methodological basis of the study are scientific works and developments of domestic and foreign authors in the field of competitiveness management, namely, T.Umber, M.P.Afanasyev, N.G.Kamenyova, A.N.Petrov, O.M.Konshevai, etc.
The methodological basis of the research is general scientific methods of management and organization, expert assessments, organizational and structural modeling and the method of comparative analysis.
The information basis is provided by the data of the statistical authorities, publications of the results of scientific research, and the accounting system. Kuhni LLC for 2015-2017. The final qualification work reflects the results of research work carried out by the author and with his participation.