Account is sold strictly in one hand. You are the only user account purchased.
After payment you will immediately receive the data from the PSN Account type:
simple@mail.com: password
Where are
simple@mail.com - from login email and https://account.sonyentertainmentnetwork.com/login.action site
password - the password of the mail and https://account.sonyentertainmentnetwork.com/login.action site

instructions
1. click on this link https://account.sonyentertainmentnetwork.com/login.action
2. Enter your email address and password bought on PSN account and click the button [Sign In].
3. Open the [account]. In the left column, select the item [Media and Devices]. On the main part of the page click on the rectangle [Game], and then click [Deactivate All] button.

Warning! All further actions strictly with its console.
4. In the [Users] menu to create a new user and sign in as a new user.
5. Under [a PlayStation®Network] select [Register].
6. In the menu, select [Use an Existing Account] - it is not to confuse!
7. Next enter your login (example: simple@mail.com) and the password (example: password) from purchased your account and go to the system by activating the account as the primary.
8. When [Sign In] complete destination menu account, and the user can log in to PlayStation®Network network using an existing account.
9. Enter the Playstation Store and select [View uploaded files] to open the list of content located on your account, download all that you are interested in the background (to wait for the full download is not necessary).

Warning! After loading the game - do not access the purchased account, as well as do not delete user!
10. You go to your primary account, and after all the downloads can safely play.