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RFEI Marketing 50 questions. EXCELLENT!!!
Uploaded: 09.02.2016
Content: Маркетинг 50 вопросов.docx 12,22 kB
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RFEI "Marketing" final exam. Rated 5 points.
Answers to the 50 questions in the form of a table.
A separate file contains all the questions.
Here are the first three questions:
1. Speaking of relationships tactics and strategy, we can say,
what:
a) should dictate the tactics strategy;
b) the strategy should dictate strategy;
c) strategy is a derivative strategy.
2. The principle of "offensive" marketing war zaklyucha-
etsya to:
a) constantly attack itself with new, fresh ideas;
b) to enter the occupied territory with an element of surprise;
c) find the opposite property, and "play" it against the leader.
3. "New interesting to all. Best - units. " These are the words:
a) Seneca;
b) Petrarch;
c) Jack Trout.
....
49. To avoid excesses with advertising guidelines
from sports stars, experts suggest:
a) to attract those who do not claim to be the highest fee;
b) the use of fictional characters;
b) not to use them at all.
50. Test Marketing:
a) it is the most effective method of marketing research;
b) take full account of curiosity factor;
c) affected by various unforeseen factors.
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